The idea of the campaign is to provide Love for Everyone and bring the feeling of being inside a cherry field. In the Cherry Blossom is concentrated the essence of all lovers, whether for someone, for themselves or for life.
Completely white in spring, bright red in summer and soft green in autumn, this poetic flower is the inspiration for a body care line with a delicate and feminine fragrance. The sensory power of fragrances is able to transport thoughts and bring back memories of special moments.

role: art direction and graphic design

client: L'Occitane en Provence Brazil
creative director: Mariana Hallage
illustrator: Deborah Pettinicchio
still photographer: Flávio Battaiola
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